Don’t be afraid to get creative
and experiment with your marketing.

Mike Volpe

The 2018 content focus challenge

It's a new year -- with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and beyond.

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How to reverse-engineer your online advertising strategy

In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer's eye, advertisers should start by looking at what customers are already responding to.

Please visit Marketing Land for the full article.

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The upcoming mobile app Monday: Be prepared

Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.

Please visit Marketing Land for the full article.

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PPC agencies will play these 4 roles when automation takes over

Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete -- but columnist Frederick Vallaeys believes that humans and machines working together will ultimately create the most value for clients.

Please visit Marketing Land for the full article.

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