Don’t be afraid to get creative
and experiment with your marketing.

Mike Volpe

Getting back to basics with location-based marketing

Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your brand. The post Getting back to basics with location-based marketing appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Continue Reading

What impact will 5G have on marketing and advertising?

Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising. The post What impact will 5G have on marketing and advertising? appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Continue Reading

SMX Advanced registration is open!

Join us at SMX® Advanced for the search marketing event of the year! Actionable search marketing tactics, professional connections that will advance your career, and community celebrations like the Search Engine Land Awards await you in Seattle June 3-5. The site up and registration is open! Here’s...

Please visit Marketing Land for the full article.

Continue Reading

Super Bowl ads show Alexa as part of daily life

Brands were using virtual assistants to sell their' products during the big game, though assistants have yet to materialize as a marketing channel themselves. The post Super Bowl ads show Alexa as part of daily life appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Continue Reading

The digital natives are restless

Columnist Lewis Gersh looks at the innovative ways digitally native vertical brands are creating “tactile extensions” to further their reach. The post The digital natives are restless appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Continue Reading

Assessing Multi-Touch Attribution’s value: Is it worth the effort?

While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity. The post Assessing Multi-Touch Attribution’s value: Is it worth the effort? appeared first on Marketing...

Please visit Marketing Land for the full article.

Continue Reading

Best practices for a new era of brand safety

A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand's needs. The post Best practices for a new era of brand safety appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Continue Reading

Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks

In 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart marketers who want to stay sharp in the New Year are attending SMX® West in San Jose, January 30-31… less than two weeks from now. Join us for two intense days of...

Please visit Marketing Land for the full article.

Continue Reading

What is identity resolution?

What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing. The post What is identity resolution? appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Continue Reading

4 building blocks to help your brand’s SEO strategy succeed

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. The post 4 building blocks to help your brand’s SEO strategy succeed appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Continue Reading

How to make your content more accessible to the visually impaired

Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence. The post How to make your content more accessible to the visually impaired appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Continue Reading

More Articles ...