Don’t be afraid to get creative
and experiment with your marketing.

Mike Volpe

Ad groups unveil a new Data Transparency Label

Visually resembling an ‘ingredients label’ found on food packages, it will provide quality and source info for providers of audience segment data sets. The post Ad groups unveil a new Data Transparency Label appeared first on Marketing Land.

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Today’s CMO must tackle these 3 challenges

Chief Strategy Officer Debbie Qaqish on the "Rise of Strategic Marketing Operations Functions." The post Today’s CMO must tackle these 3 challenges appeared first on Marketing Land.

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Here’s why The New York Times broke down its martech and engineering silos

Though true collaboration between teams requires a 'pardigm shift," New York Times' Pamela Della Motta, Kristian Kristensen say the gains were too productive not to merge them. The post Here’s why The New York Times broke down its martech and engineering silos appeared first on Marketing...

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How marketers cope in an increasingly-skippable advertising environment

Are skippable ads the inevitable future or the beginning of the end? Here's how advertisers fight to remain relevant in a world where audiences have all the control. The post How marketers cope in an increasingly-skippable advertising environment appeared first on Marketing Land.

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Google tells Congress approved third-party apps can scan Gmail data

In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel and which other people users interact with. Google says as long as apps clearly disclose this...

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Making potential customers happy: How to nurture the best possible leads

Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. The post Making potential customers happy: How to nurture the best possible leads appeared first on Marketing Land.

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As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again

The advocacy group undermines Google's claims that its systems are robust and can quickly detect and take down fake accounts. The post As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again appeared first on Marketing Land.

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Avoid the 8 most common pitfalls of automated bidding

With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding. The post Avoid the 8 most common pitfalls of automated bidding appeared first on Marketing...

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