Don’t be afraid to get creative
and experiment with your marketing.

Mike Volpe

The new marketing mandate: Learn fast

Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin Dunham explains how.

Please visit Marketing Land for the full article.

Continue Reading

Report: 14 marketing automation vendors profiled — updated for 2017

Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: increased marketing efficiency. enhanced ability to generate more and better qualified leads. a multichannel view of prospect behavior. better alignment...

Please visit Marketing Land for the full article.

Continue Reading

Advanced testing: What 4,000 A/B tests can teach you

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical for the success of any A/B testing program.

Please visit Marketing Land for the full article.

Continue Reading

How AI is disrupting major industries

  Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by...

Please visit Marketing Land for the full article.

Continue Reading

SMX Advanced is almost sold out! Less than 100 tickets left.

SMX Advanced is in one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world. We’ll be covering the SEO and SEM topics relevant today: from mobile...

Please visit Marketing Land for the full article.

Continue Reading

Reducing chaos and stress in email marketing

While email marketing is a powerful way for marketers to communicate, it can also be chaotic. Columnist Jose Cebrian shares tips to help you cope with the stress and get organized.

Please visit Marketing Land for the full article.

Continue Reading

The effect of Moore’s Law on behavioral marketing

Even marketing isn't immune to Moore's Law. Columnist Brian Massey explains how Moore's Law has changed behavioral science, making it cheaper for marketers to create and use behavioral data than ever before.

Please visit Marketing Land for the full article.

Continue Reading

7 Real-World Tips for Better Social Engagement

Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with...

Please visit Marketing Land for the full article.

Continue Reading

More Articles ...