Adobe adds enhancements to boost the venerable channel of email

Posted in Blog

With its new features, data from its latest consumer survey and previewed research, Adobe shows that email is very much alive and kicking. The post Adobe adds enhancements to boost the venerable channel of email appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Read full article on marketingland.com

Mobile marketing Mobile advertising

Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device"

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. It is estimated by mobile app install ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6B in 2015, and over $6.8B by the end of 2019.[1] Other ways mobile advertising can be purchased include working with a Mobile Demand Side Platform, in which ad impressions are bought in real-time on an Ad exchange.

Don’t be afraid to get creative and experiment with your marketing.

Mike Volpe

Adobe adds enhancements to boost the venerable channel of email

Don’t be afraid to get creative
and experiment with your marketing.