Don’t be afraid to get creative
and experiment with your marketing.

Mike Volpe

CMOs must dig deeper on attribution

We need to be able to communicate complex data outcomes to the rest of the C-level in a way that is compelling, understandable and relatable.

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Oligopoly? Not so fast

The distribution of spending on Google, Facebook and Amazon is not equal. It’s an important distinction.

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I got mansplained and it changed my marketing

We need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three ways to start that process.

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The video algorithm: Facebook vs. YouTube

Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize that time through ads.

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