Don’t be afraid to get creative
and experiment with your marketing.

Mike Volpe

Why brands must take a people-first approach to martech

Don't get distracted by the shiny new thing. Companies that use martech to serve the "human experience" are getting it right, says Riverbed CMO. The post Why brands must take a people-first approach to martech appeared first on Marketing Land.

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Building a marketing operations team from scratch, one year in

Cisco Meraki's marketing ops lead shared the steps she's taken during the past year to hire the right talent for her team and design effective processes. The post Building a marketing operations team from scratch, one year in appeared first on Marketing Land.

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Why people are essential to B2B marketing success

A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. The post Why people are essential to B2B marketing success appeared first on Marketing Land.

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Reaching the elusive digitally-driven millennial consumer

Millennials adapt to new formats and screens quickly, which means marketers must constantly evolve beyond the traditional platforms of previous generations. The post Reaching the elusive digitally-driven millennial consumer appeared first on Marketing Land.

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See What’s New at SMX Advanced!

You’ve told us that connecting with fellow attendees and expert speakers is a priority. So we’re introducing some new elements to the SMX® Advanced program. Join us June 3-5 in Seattle for… Insights Sessions (Part of the new Insights Track!). Tactical. Specific. Actionable. Speakers are...

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Cognitive biases: How to get people to prefer your business

Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else's halo are just some of the ways marketers can influence purchasing decisions. The post Cognitive biases: How to get people to prefer your business appeared first on Marketing Land.

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3 key components of mobile audience marketing

As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The post 3 key components of mobile audience marketing appeared first on Marketing Land.

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How startup Highland Math aims to improve the data market

Headed by an ex-GM of LiveRamp, the Massachusetts-based firm maintains a co-op of data providers who share their transaction details to improve pricing, labeling and other variables. The post How startup Highland Math aims to improve the data market appeared first on Marketing Land.

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Why developers should play a big role in your next marketing campaign

With product reputation at stake and developers influencing budget decisions, it’s more important than ever for marketers to win them over. Here's how. The post Why developers should play a big role in your next marketing campaign appeared first on Marketing Land.

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Embracing automation and maximizing SEO performance

Intelligent automation allows search engine marketers to schedule tasks and immediately activate data to inform smarter optimizations. The post Embracing automation and maximizing SEO performance appeared first on Marketing Land.

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SurveyMonkey buys Usabilla

Acquisition will add website-based feedback collection to the company’s Voice-of-Customer portfolio. The post SurveyMonkey buys Usabilla appeared first on Marketing Land.

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Time’s running out! Book your SMX Advanced pass now!

Last week, we shared with you 10 great reasons why you should attend SMX® Advanced, June 3-5 in Seattle — and I could sling another ten at you today. But instead, I’m going to let some of your peers do the talking… So there you have it. If you want expert-led discussions on the SEO...

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Retailers spent nearly 50% of mobile ad dollars in second half of 2018

The retail industry's share of mobile ad spend increased from 35% during the first half of 2018 to 49% in the second half, according to Smaato's recent report. The post Retailers spent nearly 50% of mobile ad dollars in second half of 2018 appeared first on Marketing Land.

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